Johnnie Walker Blue Label Ultra Options
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In our quest for the lightest bottle doable, we took our vision to a workforce of skilled glassmakers. Exploring designs and glassblowing methods to minimise glass use devoid of compromising sturdiness.
This new, lightweight bottle is often a issue of exquisite natural beauty; but more importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to go on implementing these learnings throughout our vary, having extra progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s 5 years of analysis and improvement have intended that the expertise gained is staying applied through the array of Diageo products and solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is made by adopting a test-and-master model, developing and Discovering without the need of limitation and imagining what the future of lightweight luxurious packaging could convey.
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The reveal of Johnnie Walker Blue Label Ultra indicators the brand’s dedication to innovation, with hopes that the bottom-breaking design could inspire the more high-class, lightweight, and very low-carbon whisky bottles of tomorrow.
The end result is really an market-to start with that, together with attaining exquisite beauty, showcases what luxurious, lighter-excess weight, lessen-carbon bottles of the long run could appear like. As Portion of the Diageo Spirit of Development action prepare, Johnnie Walker aims to reduce the fat of glass used in its packaging; an ambition which is aimed at minimizing the level of carbon emissions connected with packaging.three Whilst the technological innovation is not really but accessible to start bottles of the excess weight at scale, completely, the know-how Johnnie Walker has garnered is currently being applied to lightweighting projects through the Diageo portfolio.
. The Beforehand claimed ‘lightest pounds Scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.
Produced through a test-and-master design with external glass makers, this light-weight-fat bottle includes a handblown teardrop condition that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and allows find out new choices for lighter, lessen carbon packaging alternatives.
We're in this article when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our earth of whisky.
Diageo has mentioned the “Formerly claimed ‘lightest fat scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-no cost license to the patent will be available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new understanding near our chest, we’re fired up to be offering a royalty-no cost licence to our granted United kingdom patent to the planet.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
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This is a just one-off bottle for now illustrating the art with the probable, being a style experiment and redefining light-weight as luxury. We are going to proceed to use these learnings throughout the broader Diageo assortment.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, initial designed in distilleries which have since closed.
Johnnie Walker set out to advance the spirits sector by experimenting with lightweight glass for its luxury whiskies, inspired with the development in the direction of 'fragile' instead of 'large' luxury. The end result was the Johnnie Walker Blue Label Ultra website bottle, weighing just 180g with no closure.